Archive | 8:19 pm

Investing in yourself – the cost of a photo shoot and why my shoots are NOT expensive

13 Oct

I’ve been going back and forth about if I should post this or not but after talking it over with a friend I think I should.  My blog should be a place to express myself and post things I can’t put on my website www.inezlewis.com.

I just raised my rates and speaking of rates in general – it’s my least favorite thing to talk about.  Why?  In a perfect world I could shoot anyone I thought interesting or beautiful.  I would spend all my time creating and trying to make others happy.  Okay, so you know where this is going…  We live in a world far from perfect.  People think because most photographers now shoot in digital that there are virtually no cost involved since there is no film to buy and develop.  NOT TRUE!!!!!!!!!!!!!!!!!!!

I have over $10k in equipment, a studio to pay for every month, all the normal living expenses, cost to upgrade computer software and hardware, new equipment to buy, training classes to take, monthly fees for advertising and cost for having an assistant, shipping materials, gas, etc, etc…

Now with all that said, let me break down the cost of my most expensive package listed for a model portfolio shoot as of 10/13/08

$800 = 3 looks, makeup and hair, stylist, approx 150 photos with 6 retouches

So how does this $800 breakdown?

$200 makeup and hair

$200 stylists

$100 assistant

what does that leave me?  $300

What do I do for $300?

come up or collaborate for the shoot concepts for each look

buy any materials I made need like a seamless background or new light bulb

shoot and be in studio for approx 5 hours

go home and do color corrections, convert to jpgs, post online gallery for about 3 hours

after you make your selections or I do it for you, retouch 6 photos for 3 to 5 hours

On average, I am spending a minimum of 11 hours on your shoot.  That breaks down to about $27 per hour before material expenses and taxes.  Yes I do have to pay federal income tax on the $300.

Some people think $800 is expensive for a model portfolio shoot.  I have to disagree.  I think it’s a deal.  If all involved do their job, you get photos that will potentially bring you lots of jobs which equal money and fame.  We all must invest in ourselves to make it, especially in the entertainment industry.  Nothing is free, especially not my time.

After seeing this breakdown I hope some of you that didn’t understand before now do see, I’m not getting rich off of a $800 shoot.  I’m barely getting enough.  I want a new camera and new lights.  These things help me make better photos.  My rates will go up soon so book now and save.

Photos done recently of Los Angeles DJ Phys Ed.

Editorial Headshots with Actor Gary Anthony Sturgis

13 Oct

Okay headshots are not my favorite thing to shoot but when the opportunity comes I will usually take it.  In this case I’m very happy I did.  My shoot with entertainer Gary Sturgis went better than I expected.  We did several looks but this series I have posted below is my favorite look.  I loved working with Gary and crew.  Everyone had great energy and no big egos to get in the way of the fun.  What did I enjoy about this shoot?  Gary did more than stand there.  He gave me something to work with.  As a photographer I strive for more than pretty lighting, good makeup and phat gear.  I want to show something real of the person I’m shooting.  Fun or serious it doesn’t really matter.  I want to see something of there soul.  I think we were able to capture some of that here.

Gary Anthony Sturgis Bio

Gary Anthony Sturgis is a New Orleans born

actor/writer/director best known for his portrayal of the

villain in two of Tyler Perry’s biggest hit films, “Diary of A

Mad Black Woman” (as Jamison Jackson) and “Daddy’s

Little Girls” (as Joseph Woods). He also co-starred

opposite Terrence Howard in “Pride”, as the charming yet

sinister pimp/drug dealer Franklin Washington. Recently,

he has broken the mold of bad guy to co-star in the

comedy “Chicago Pulaski Jones” with Kel Mitchell and

Cedric the Entertainer.

Also a professional voice artist, Sturgis has voiced

network promos for UPN, CBS, PBS and ABC, cartoons

and video games (Static Shock, Batman, Scooby Doo

and The Cyber Chase, Fairly Odd Parents, Spiderman)

and is heard on countless commercials for radio and

television. His raspy bass-baritone voice that the women

find hard to resist has even been heard on national movie

trailers and promotions for; BONES, TWO CAN PLAY

THAT GAME, THE OTHERS, THE BROTHERS and THE

WOOD to name a select few. For another surprise, Gary

also produces and writes rap music and has a successful

recording under the moniker Illuminati called Fahrenheit,

which is still available on iTunes.

As a writer/producer, Gary is currently producing some of

his feature-length screenplays (he has written more than

ten), and has packaged his works into three and four picture deals and commenced to shopping them

around town for financing and distribution. We have only scratched the surface of this multi-faceted

creative soul.

Since Sturgis has been writing for years, the next natural progression was to direct. After directing LEND

A HAND, a 90-second short film for the American Black Film Festival (ABFF), Gary realized that directing

was yet another feather he could stick in his talented cap. “I see directing as a place of creativity far

different than creating a character as an actor. I am drawn to the amount of focus that goes into telling an

entire story visually, and how I have to balance creativity with efficiency and time when I direct” he says

of his directing experience.

Gary will be directing two of his own films, a comedy, THE INHERITANCE and an action drama, LE BON

TEMPS ROULER, in the near future as the first two films from his production company, GEMFilmworks.

The multi hyphenated talent is already respected as an actor and plans to make an even bigger mark in

the entertainment business while he perpetually broadens his horizons.

When asked what area of the business he likes best, Gary says simply, “It really doesn’t matter, as long

as it’s the business of entertainment”.

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